2020 Gala

for Williamstown Theatre Festival

Williamstown Theatre Festival’s annual gala precedes the summer season by several months and serves to announce the upcoming shows to donors and patrons. We had not finished developing the season’s branding in time for the event, but I wanted to make sure the gala’s branding did not interfere with each show’s eventual key art. My solution was to use the company’s core typefaces set in a stark black-and-white palette with an extra emphasis on geometry and patterns. Using this aesthetic, I designed all gala materials including invites, marketing assets, and print collateral.

Save the date graphic
Save the date graphic
Invite
Invite
Invite exterior
Invite exterior
Invite interior
Invite interior
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Heartbreak County
for Ramsay Burgess
Poster for an original musical about pain, loss, and moving on.
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Maddie Munchies
Identity for a vegan foodie.