Draft motion logo
![Draft monogram](/work/maddie-munchies/maddie-munchies-alt-monogram.png)
Draft monogram
![Draft icons](/work/maddie-munchies/maddie-munchies-alt-icons.png)
Draft icons
![Draft logo (black-and-white)](/work/maddie-munchies/maddie-munchies-alt-bw.png)
Draft logo (black-and-white)
![Related project, “Too Long; Didn’t Cook”](/work/maddie-munchies/maddie-munchies-alt-tldc.png)
Related project, “Too Long; Didn’t Cook”
![Draft brand system](/work/maddie-munchies/maddie-munchies-alt-branding.png)
Draft brand system
Early draft name and logo
Maddie Munchies was an Instagram account that published vegan, health-conscious recipes. I designed a motion logo that features the icon and logotype used across their social media profiles and marketing. The design process generated several other drafts that iterated on the same visual concept.