Final design
Original proposal
Publicity photoshoot
Official merchandise featuring the monogram
Monogram
for Wesleyan University
Wesleyan University, my alma mater, launched their new website during the Fall 2018 semester. This launch also featured a redesign of the school’s logo and monogram. Unfortunately, the community’s response to these changes was negative, with a particularly strong vocal pushback against the revised monogram. To address these concerns, the school retracted the monogram and opened up a design contest for yet another redesign.
I entered this contest with a monogram inspired by Wesleyan’s full logo, which features a symbol evoking the school’s shield crest. The contest’s panel of judges selected my design as one of three finalists, and after a community poll my design came out on top with over 50% of 6,200 total votes. My monogram is now the official design used by the university across all official communications and merchandise.