• 2021
  • branding
  • logo
  • motion
  • web

The Neighborhood @ Central Synagogue

for Central Synagogue

The Neighborhood is Central Synagogue’s initiative focusing on congregant-centered worship, as opposed to synagogue-centered worship. Members of The Neighborhood receive exclusive virtual benefits meant as supplements to traditional synagogue membership and attendance.

As with Sharing Our Stories before, I developed the program’s visual identity and website. In this case, we went with a playful, handdrawn aesthetic that emphasizes a more casual community built around friendliness and conversation.

Website
Logo
Logo
Icon
Icon
Design drafts
Design drafts