CleverlyCo.

CleverlyCo. is an independent jeweler making handmade earrings and necklaces. The company’s earrings are made of lightweight polymer clay and feature a retro-inspired style. I collaborated with Cleverly from the brand's inception to help shape its voice, visual identity, and overall aesthetic. We settled on an aesthetic inspired by geometric-centric art movements (like De Stijl and Art Deco), and a stop motion animation style inspired by claymation and the jewelry’s clay materiality.

After a year in business, CleverlyCo. began distributing tools to other artists. These offerings included color recipes, as well as 3D-printed clay cutters that were distributed through the spin-off business Cleverly Cutters.

Brand reel
Brand reel
Motion logo
Stop-motion photography
Animated product photography
Instagram account
Instagram account
Etsy storefront
Etsy storefront
Product photography
Product photography
Product photography
Product photography
Product photography
Product photography
Product photography
Product photography
Product photography
Product photography
Product photography
Product photography
Color recipes
Color recipes
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