Artist’s Strategy

Artist’s Strategy

Creative consulting team Artist’s Strategy approached me for a complete brand overhaul. To kickoff the project, I researched competitors’ branding and found an opening for a clean-but-approachable visual identity. My concepts explored ideas of implied motion and the them of finding the path forward, conveyed using imagery of arrows and divided geometric forms. In the end, we settled on a dotted path breaking through an abstract “A” symbol.

Icon
Icon
Wordmark
Wordmark
Graphic pattern
Graphic pattern
Logo concepts
Logo concepts
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5781 High Holy Days
for Central Synagogue
Visual identity for the preeminent synagogue’s first-ever virtual services.